AI stock and frame analysis for an opticians
Stock is where an independent practice quietly loses money: frames that have sat for a year, stock lenses nobody dispenses, reorders placed one at a time and paid postage on each. Crewley reads what you actually sell and dispense and tells you what to keep, what to drop, what to reorder and when. It works from sales and stock data in the operational layer; clinical records stay in your practice management software.
Which stock lenses should we keep in?
The agent reads every dispense and every stock pick over the period and shows which ranges and powers you actually use. The answer is a short list: keep these, drop these, and here is what the drawer is costing you in lenses that never move.
What is selling and what is not?
Frame sales by brand, range, price point and month. Not a spreadsheet to interpret, a short read: this range is carrying the wall, this one has not sold since spring, this price point is where your patients buy.
How long has each frame been on the shelf?
Every frame carries a shelf age. Fast movers are flagged for reorder before you sell out; slow movers are flagged for a decision before they become dead stock. When a reorder is due, the agent checks whether adding the next few frames you will need anyway gets you to the supplier's carriage-paid threshold, so you stop paying postage on single frames.
Illustrative. Overdue patients enter the queue automatically in a daily batch. Every reply lands with a person, and any patient can stop at any time.
How does this reach the team?
A short stock note in the staff channel when something needs a decision: a reorder to approve, a range to review, a frame that has passed its shelf-age limit. Approvals are one tap. Nothing is ordered without a person confirming it.
This sits alongside lens ordering and the lab and the rest of the agents.
Questions practice owners ask
Where does the sales data come from?
From your till and order records in the operational layer, which the build connects to. No clinical data is involved.
Will it reorder frames on its own?
No. It recommends, with the reason and the cost, and a person approves. The same rule applies to every purchase in the estate.
Can it work with our frame reps and supplier terms?
Yes. Carriage-paid thresholds, minimum orders and rep visit cycles are part of the build so the recommendations match how you actually buy.
How often does it run?
Shelf-age and reorder checks run daily. The sales and stock-lens analysis is a monthly read, plus on request.
Find out what your wall and your lens drawer are really costing you.
Book a free recall and response audit